everyday
advantage

Privacy notice

How we handle your information.

Short and plain. Last updated 30 October 2026.

Who we are

Everyday Advantage is a trading name of MilUX Ltd, registered in England and Wales, company number 11937659, registered office The IncuHive Space, 4th Floor Chantry House, The Chantry Centre, Andover, Hampshire SP10 1LZ. MilUX Ltd is the controller of the personal information described here. Our data protection lead is Matt Odell, at hello@everydayadvantage.ai.

This website and cookies

We use cookies only if you agree to them. A banner, run by CookieYes, asks when you first visit, stores your choice in a cookie and keeps an anonymous record of it. You can change your mind at any time with Cookie settings at the foot of every page.

If you agree to analytics cookies, Google Analytics records your visit: the pages you see, roughly where you are, your browser and device, the site that sent you, and whether you click to book a call or to reach an associate. We use it to see how many people visit and which pages help. Our lawful basis is your consent. Google keeps this data for 14 months. We use no advertising cookies.

The site is served by Cloudflare, which, like any web host, processes your IP address to deliver pages and protect the site from attack. Its typefaces load from Google Fonts, which also receives your IP address in order to send them. The two-minute check runs in your browser; your answers are not sent to us.

When you book a call

Bookings are made through Calendly, which processes the name, email address and any notes you give on our behalf, under its own privacy policy. We use them to arrange and prepare for the call.

When you email or phone us

We use your name, contact details and what you tell us to reply and, if you want, to propose work. Our lawful basis is our legitimate interest in answering enquiries, or taking steps at your request before a contract. We keep these details for two years after our last contact, unless we start working together, when our client records rules apply.

Recording calls

We ask before recording a call and record only if you agree. The recording is used to write up what we heard and is deleted once the write-up is done.

Associates

Associates appear on this site with their consent. If you contact or book an associate through their own website, that associate is responsible for your information, under their own privacy notice. When we bring an associate into work for you, they handle your information under our agreement and your data rules.

Sharing

We do not sell your information or share it for marketing. We share it only with the services that help us run the business (email, booking, Google Analytics if you agree to it, and CookieYes for your cookie choice), with associates you agree we bring in, or where the law requires it.

Your rights

You can ask for a copy of the information we hold about you, ask us to correct or delete it, or object to how we use it. Email hello@everydayadvantage.ai. If you are unhappy with how we handle your information, you can complain to the Information Commission at ico.org.uk.